Before it was named, before it had a logo, stickers, social media posts, or a hotsite, a lot happened behind the scenes in the birth of Tridecs. The construction of the project’s visual identity and communication grew out of a collective process within Nupef, involving different members of the team in an Internal Communication Workshop held in August 2025.
More than thinking about “a brand,” the idea was to build a language capable of translating what the project proposes: rapid responses in climate emergency contexts, accessible technologies, resilient connectivity, and territorial engagement.
During the workshop, we discussed visual references, concepts, keywords, feelings, and communication challenges. How do you talk about climate emergency without producing alarmist communication? How do you communicate technology in an accessible way? How do you visually translate themes like connectivity, resilience, and community response? What symbols attract? What words repel?
The identity that began to emerge from this process sought to dialogue with Nupef’s institutional trajectory and its way of working: collaborative, territorially rooted, interdisciplinary, and committed to human rights and socio-environmental justice.
It was also from this process that the project’s first materials were born — from the presentation text to the artwork for the stickers and bookmarks distributed during COP30. This is how the project gained shape, a face, a heart, and meaning, not only for the team behind it, but also for the external audience.
At Tridecs, communication is not just a tool — it is method, essence, path, and it is present in every stage!